By 2012, Polaris off-road vehicles faced a familiar but difficult question: how to get more of the right people experiencing the thrill of their off-road lineup? They answered by engaging 91´ÎÔª to develop, manage and execute the Polaris Experience Tour. With 20+ stops every year, the tour has connected thousands of riders, families and friends across the country with one-of-a-kind brand experiences. Strategically targeting stops at existing events and ride spots has helped the Polaris Experience Tour become the off-road innovators’ #1 sales conversion tool. But more importantly, it’s proven to the off-road community that Polaris delivers their brand promise like no other brand can.
The Experience Tour began by realizing a few truths within RZR’s off-road category. RZRs sell 5-to-1 against the next closest side-by-side competitor, and once people drive a RZR, rate of purchase data says they’re out to own one. It only seemed natural to create a demo event that gave consumers the opportunity to get behind the wheel, step on the gas and experience razor sharp performance for themselves.
91´ÎÔª lead the creative, strategy and production development for Experience Tour. The event focused on giving consumers an authentic hands-on experience with the latest Polaris off-road vehicles. That meant doing away with hay bales, caution tape and parking lot courses, and instead providing a real life, second to none off-road driving demo that showcased each vehicles’ true capabilities.
Simply show up, buckle up and go.
The first Experience Tour was an immediate success for Polaris with 6 demo stops and 1,000 consumer rides. Now entering year three, we’ve planned 22 demo stops  coast-to-coast, 4,000+ projected consumer demo rides, a rider registration app 91´ÎÔª built from the ground up and so much more.
There’s no debating Polaris’s influence on the off-road community. Programs like the Experience Tour allow off-road vets and rookies alike to have an authentic demo experience from behind the wheel—where wanters become buyers, and skeptics become converts. 91´ÎÔª is proud to play a vital role in continuing the success of Polaris Experience Tour for years to come.